25 Juin 2020
To refer to all the versions, use this order: App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and iMessage.The gray border surrounding the black badge is part of the badge artwork and should not be modified.Don?t include multiple push notifications from your app, or other app?s push notifications.Don?t use terms such as Apple Watch App Store or App Store for watchOS.Your use of the Artwork shall exclusively inure to the benefit of Apple.Don?t use extreme angles or alter an Apple product in any way. and other countries.Place the App Store badge first in the lineup of badges.Other product and company names mentioned herein may be trademarks of their respective companies.The line art portion of the badge (Apple logo, type, and outline rule) can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility. EN SAVOIR PLUS >>>
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Great apps express unique brand identity through smart font, color, and image decisions.Avoid displaying a logo throughout your app unless it?s necessary for providing context.For guidance, see App Store Marketing Guidelines.Apple trademarks should not appear in your app name or imagery.Instead, consider less intrusive ways to implement branding, such as using a custom color scheme or font, or subtly customizing the background.Even if your app is available on other platforms, avoid diluting your design by focusing too much on consistent branding.See Apple Trademark List and Guidelines for Using Apple Trademarks.Using colors from your app icon throughout your interface is one great way to provide context in your app.People use your app to be entertained, get information, or get things done, not to watch an advertisement.Showing a persistent bar at the top of the screen that does nothing but display brand assets means there?s less room for viewing content.For the best experience, subtly incorporate your brand through your app?
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Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Apple trademark for any purpose.Such authorized parties may use the Apple Logo only as specified in their agreement with Apple and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Apple.Do not make up names that contain Apple trademarks.Use of Apple trademarks may be prohibited, unless expressly authorized.For a list of suggested generic terms see the Apple Trademark List.By using an Apple trademark, in whole or in part, you are acknowledging that Apple is the sole owner of the trademark and promising that you will not interfere with Apple?s rights in the trademark, including challenging Apple? Branding.
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